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Online hunting e-commerce customer case

Binoculars - Binoculars - Hunting optics

Mission sells products for hunting, shooting and outdoor life such as binoculars, flashlights, weapons accessories and more. They wanted a modern and easily navigated website and e-commerce so visitors could easily find among many different products and models.

Furthermore, a good and fast server was also needed to manage a large website with a lot of traffic.

Our services

  • E-commerce

  • Advanced Filters

  • Special development
  • Optimized server
  • Well done SEO

How we built the site

We built the site with Joomla, Virtuemart, Yootheme Pro and our component VMuikit. In order for visitors to find products quickly, we added an advanced search function at the top of the page.

However, many of the product categories have many different models with different characteristics, which means that just one search cannot help all customers to find the right product. We therefore used a filter function where you can filter a category of properties, price, manufacturers and other fields that may be specific to that category.


Optimized Ubuntu based web server

CentOS is a Linux distribution that provides a free, community-supported computing platform functionally compatible with its upstream source, Red Hat Enterprise Linux.

The CentOS / Nginx web server

To run this project, we installed a web server on CentOS - which is our favorite OS! Instead of Apache we run here Nginx which is slightly better when there is a lot of traffic and visitors. PHP 7.3 and the latest MariaDB database provide a stable and reliable foundation.

Of course, the server has a backup to our backup servers so no information can be lost.

Results has increased in sales every year and is now very good at many keywords on Google. We continually help Netjakt to optimize and improve user-friendliness to minimize the number of clicks for purchases. 

Klarna Checkout helps us have a smooth checkout experience and the advanced filtering features make it easy to find in a large and complex product catalog. 

Take a look at and test the experience yourself!

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